Add Yahoo as a preferred source to see more of our stories on Google. Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics ...
Add Yahoo as a preferred source to see more of our stories on Google. A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the ...
Five-year-old Hero Cosmetics made $100 million in sales in 2021, much of it on Amazon. Aaron Mizrahi leads Hero Cosmetics' Amazon ads operation in the cutthroat skin care category. He shared how his ...
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"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion
ELF's new ad campaign with comedian Matt Rife and Heidi N' Closet is receiving backlash online as netizens are bringing up Rife's past controversial remarks. Matt Rife went viral in 2023 for a joke ...
Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down. The make-up brand published their ad online ...
After zero health and beauty brands aired national Super Bowl ads a year ago, three will air ads this year. With the league’s female viewership spiking this season thanks in large part to Taylor Swift ...
Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian ...
A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...
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