If you work in digital product design, especially in fast-moving sectors like fintech or healthcare, you’ve probably seen a shift in how creative work gets done. It’s subtle, not a mass replacement of ...

Most advertisers today still approach creative with a one-size-fits-all mentality. They produce a flat stack of assets—product demonstrations, testimonials, value propositions—and push them through ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

AI-powered visual tools are rapidly changing how people create, market, and interact with content, from professional presentations to personalized ecommerce ads. Platforms like Canva AI 2.0, FigJam, ...

Adobe has launched a public beta of its agentic AI assistant in Firefly, integrating creative tools across its apps and planning chatbot compatibility starting with Claude. Adthena introduced AdBridge ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

“A jack of all trades is a master of none – but oftentimes better than a master of one.” It’s a favorite saying among LinkedIn posters and business bloggers, who often tout this longer version of the ...

Hightouch, the leader in data and AI for marketing, today announced the launch of Ad Studio, designed to help marketers create high-quality, on-brand ads at ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Spread the loveThe advertising industry is undergoing a significant transformation as a wave of mergers and acquisitions (M&A) sweeps through the sector. This movement is fueled by a critical desire ...

Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here's how to test it without risking ...

Generative Al video platform Creative.ai is to launch its new technology to allow mobile game publishers to create video ads using generative AI. By using generative AI, the new platform is aiming to ...