For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs and acquiring more revenue. Continuously ...

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

As marketers in the non-gaming mobile ecosystem try to quickly catch up to their gaming counterparts, “Mobile Heroes” brings you a weekly series of articles offering insights and education for ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer ...

Forbes contributors publish independent expert analyses and insights. John Ellett writes about topics that impact CMOs and their teams. What does science tell us about the key to effective advertising ...

As we move toward a privacy-centric, less targeted future of growth marketing, the biggest lever will become creative on paid social channels such as the Facebooks of the world. The loss of ...

Complacency is the enemy of growth in digital advertising. Brands that repeat the same creative styles, campaign structures, and strategies and hope consistency alone will drive results are bound to ...

Advertising is the most effective way to bring your game to the attention of a wider audience. While it isn’t unheard of to see games become hits thanks to positive word of mouth, these games are the ...