Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

It takes thick skin to succeed in today’s volatile marketplace. One task that has proven especially challenging for companies across all industries has been maintaining—let alone boosting—customer ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

What makes some companies so much better at managing customer relationships than their competitors? Put a different way, how are companies like Enterprise Rent-A-Car, Pioneer Hi-Bred Seeds, Fidelity ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Opinions expressed by Entrepreneur contributors are their own. Brand equity, loyalty or affinity are really just terms used interchangeably to describe trust. While all brands strive to build trust ...

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including ...

Have you ever experienced a deep connection with someone that left you feeling understood, valued and appreciated? Building that same kind of connection with customers is not only possible but crucial ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

eHealth's new strategy is expected to drive increased member lifetime value, add new products and services, improve member retention, and build on eHealth's brand recognition AUSTIN, Texas, Feb. 19, ...

Dealer retention has become one of the most critical priorities for automotive businesses as competition intensifies and ...

Discover why customer loyalty is critical for business success and how to build it with strategies that increase retention, ...