McDonald’s internal documents reveal a new plan to win back low-income customers and improve its value image.

The retailer announced new plans to put cash back in shoppers' wallets. Sources: Target, Securities and Exchange Commission, ...

T-Mobile drops bold new promotions to retain customers after recent losses.

Add Yahoo as a preferred source to see more of our stories on Google. Starbucks revolutionized U.S. coffee culture. But it’s facing unprecedented competition, which will make it harder to win back ...

Chipotle expects to raise prices at a slower rate than inflation this year. The move is a bet that keeping prices low will drive customers back into its restaurants. More efficient equipment will help ...

Opinions expressed by Entrepreneur contributors are their own. Retail success now depends on experiences that turn passive buyers into active participants. Gamification, social shopping and education ...