Many customers are moving away from one-size-fits-all products and choosing companies that offer customized experiences. This could be a bottle of soda with your name on it or vitamins packaged ...

The long tail of the Internet gave rise to ecommerce, providing consumers easy access to all manner of niche products. Now a growing site, CustomMade, has extended that ability to getting almost any ...

With rising interest in self-care and wellness, people are gravitating toward products backed by science, advanced technology, and personalized skin analysis. Artificial intelligence, machine learning ...

YC-backed startup Proven wants to make it suck less for women to find skincare that works for them. The co-founders are taking what they describe as a “rational, logic-based” approach to figuring out ...

Amanda Li, 25, looked at herself in a mirror. She saw her own reflection, but with extra blush, extended eyelashes and a different lip color. As she blinked, her look suddenly changed, this time with ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Beauty has been one of retail's hottest markets for years. As of Sept. 15, beauty and personal care startups raised over $2.9 billion in funding this year, according to CB Insights. Crunchbase data ...

Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization. Ecommerce firms are discovering the value ...

Product returns are booming. According to the National Retail Foundation, in 2020, consumers returned approximately $430 billion in merchandise to retailers — about 11% of total U.S. retail sales.