DIRECT MARKETING ASSOCIATION BOARD MEMBER GERRY PIKE'S FIGHT IS OVER. He's back on the board, along with two new members chosen at his recommendation. But will the fresh blood lead to any real reform ...
The Direct Marketing Association’s board of directors has a new slate of officers, as well as several new members. For 2007, Bookspan CEO Markus Wilhelm will serve as the DMA’s chairman of the board, ...
The Direct Marketing Association (DMA) has rebranded itself to reinforce the role of data in marketing, and will now be known as the Data & Marketing Association. The announcement sets the stage for a ...
The Direct Marketing Association said today that it launched Direct Comment, an initiative to let DMA members weigh in on proposed ethics guidelines as they are drafted. “Rather than keeping the ...
H. Robert Wientzen, president & CEO of the Direct Marketing Association since 1996, announced plans to retire on July 1, 2004. An executive search committee composed of current and former DMA Board ...
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