Being one of the oldest cooking medium brands, Dalda has come a long way with its rural marketing strategies. In order to understand the brand's journey, BestMediaInfo.com caught up with Prashant ...

Dussehra is a beloved festival celebrating the victory of good over evil. So, this year, while you bid adieu to all the evils in your life, it’s time to bid adieu to one more evil – the ‘villain of ...

There’s no connection on earth that can surpass the beauty that’s exuded by the relationship of a mother and her child. The inseparable bond tugs at our heartstrings and provides matchless warmth and ...

Dalda, one of India’s most iconic brands, associated with taste and purity launched its new brand campaign during Diwali. With its new brand campaign, Dalda aims to bring in forefront the changing ...

KOLKATA: The edible oil market is heating up once again with Bunge India drawing up plans to aggressively push refined soybean, sunflower, groundnut and mustard oils. The oils will be sold under the ...

Dalda launched in new avatar in Punjab, Haryana Dalda, one of India?s most iconic brands, announced today the re-launch of its cooking oil range in Punjab and Haryana market which it considers the ...

Dalda Vanaspati has roped in celebrity chef Sanjeev Kapoor as its brand ambassador. To begin with, Kapoor will be seen in a series of videos in the brand’s upcoming campaign #JaanchParakhLo. It is the ...

In its latest campaign, Dalda is stressing that it’s now a refined oil brand and no longer just a vanaspati offering. Dalda, once a household name in India’s kitchens, is reinventing itself to keep ...

Research shows that the environment in which children are brought up in play a crucial role in determining the type of adults they will become. The question then is – what if society fails to provide ...

Most households in our country still follow an age-old tradition of women taking sole responsibility of cooking for the entire family and eating only after ensuring everyone else in the household had ...

New Delhi: Dalda, the heritage vanaspati ghee (hydrogenated cooking oil), is back to reconnect with consumers with a new proposition. At a time when its competitors are luring consumers with health ...