Nestlé's hybrid team responds to several trends impacting marketers in packaged foods and beyond, including a demand for better deals with ad-tech partners — such as more leverage with the duopoly — ...

Nestlé has launched a team of media and tech experts to improve its programmatic supply and analytics. The new hybrid unit, called the Global Digital Media Center of Competencies (DCoC), consists of ...

To better negotiate with Google, Facebook, and others in the adtech ecosystem, Nestlé has set up an internal division that will house digital experts from different holding companies. Called the ...