A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Researchers discover that the prefrontal cortex models the behavior of social partners, allowing groups to self-correct and maintain collective survival during hardship.

Understanding Loneliness and Its Effects In today's fast-paced world, feelings of loneliness and mental stress are becoming ...

People may think of survival as an individual act—every animal (and person) for themselves. But a new study from UCLA ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Add Yahoo as a preferred source to see more of our stories on Google. Equipped with GPS watches and portable cameras, the ice fishers headed out onto the lake. They recorded their routes, movements, ...

Researchers have found statistically significant links between a gene tied to schizophrenia risk and poorer cognitive ...

Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...