Earlier this month, Google announced it had purchased influencer-focused startup FameBit, which was created to connect brands and those creating video content, most of which makes its way to YouTube.

Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired in 2016, as YouTube BrandConnect. YouTube hopes to ...

FameBit, YouTube's influencer marketing platform acquired by Google in 2016, is today undergoing a rebranding. The new platform will now be called YouTube BrandConnect, and will remain open to ...

YouTube’s acquisition Tuesday of a Santa Monica start-up that connects advertisers with online video creators gives the streaming video service a new tool to fend off rivals Snapchat and Facebook.

Google announced that it has acquired FameBit, a YouTube and social-media marketing startup that connects digital influencers with advertisers and brands for paid sponsorships and promotional deals.

Google-owned YouTube on Tuesday announced it has bought FameBit, a marketplace where video makers can connect with brands interested in sponsoring their creations. YouTube did not disclose financial ...

YouTubers looking to get some of that sweet brand advertiser budget should now have an easier time finding sponsors for their work. Google announced today that YouTube has acquired FameBit, "a ...

SAN FRANCISCO — Google-owned YouTube on Tuesday (Oct 11) announced it has bought FameBit, a marketplace where video makers can connect with brands interested in sponsoring their creations. YouTube did ...