ITC’s leading personal care brand and the 2nd largest shower gel brand in the country, Fiama, announced the launch of Fiama Scents. A first of its kind innovation, Fiama introduces a touch activated ...

ITC’s personal care and shower gel brand, Fiama, has announced the launch of Fiama Scents, introducing a touch-activated fragrance encapsulation technology in a new range of body washes. Fiama Scents, ...

ITC Fiama aims for ₹1,000 crore revenue by enhancing its premium personal care offerings and innovative product range.

ITC Fiama recently launched a new television commercial featuring brand ambassador Sara Ali Khan for the handwash portfolio that is designed to keep the hands soft and supple. The film is a ...

ITC Fiama has unveiled their ad campaign featuring actress Sara Ali Khan for the newly launched range of shower gels and perfume mists, Fiama Happy Naturals. As per the company, with the launch of a ...

ITC Fiama’s Feel Good with Fiama campaign aims to reach digital savvy GenZ and Millennials through the existing meme culture. Gen Z and Millennials spend a lot of time on social media platforms – from ...

Fiama Cool Burst Shower Gel -- Since prickly heat is a big problem during the hot summer days, I thought of trying this new and refreshing shower gel. But when I got the sample I realised that it was ...

ITC Fiama has launched a new television commercial for its handwash portfolio featuring brand ambassador and actor Sara Ali Khan. The film is a conversational banter between two friends and the ...

Gone are the days when a quick splash and scrub with a bar of soap was all we needed. Bathing has officially had its glow-up, and shower gels are leading the charge. These lather-loving bottles of joy ...

ITC Fiama Mental Wellbeing Survey 2023 has revealed that 82% Indians believe that their parents would be most supportive while seeking therapy. In India, attitudes towards mental health and mental ...

As soon as the tweets about the event crossed the 15 mark, the cover image of Fiama's Facebook page was automatically updated with the latest look. ITC's personal care brand Fiama Di Wills recently ...