Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

The start of a new year means the start of launch season for many of the biggest players in the gear space. Inevitably that means much attention on the driver category — and rightfully so given many ...

Artificial Intelligence’s impact on the world may be a source of current controversy—ChatGPT legal briefs, anyone?—but AI’s expanding role in golf, particularly when it comes to club fitting, might ...

Bath Fitter specializes in custom acrylic bathtubs, shower enclosures and tub-to-shower conversions, offering a demolition-free bathroom remodeling solution for homeowners and commercial clients. Its ...

The following article and video are as “inside baseball” as I can provide in terms of what actually happens when a Tour fitter preps to work with a Tour player. The star of the show: TaylorMade fitter ...