Bengaluru-based designer Geethica Naidu’s debut collection, Pashm, is an ode to the breathtaking landscapes and rich nomadic heritage of Ladakh. The use of pashmina offers a glimpse into the rich, ...

When founder and designer Geethica Naidu introduced Ame Studios to the city, her aim wasn’t just the revival and preservation of India’s traditional crafts and textiles or a strong focus on slow ...

When Geethica Naidu was a child, she vividly recalls both her grandmother and mother hand-embroidering saris and accompanying her mother to visit weaving clusters to shop for saris. Little wonder that ...