For decades, marketing to the “general market” has been considered the safest path to growth. But in today’s marketplace, that strategy is becoming a liability. What once felt like the most efficient ...
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Why the 'general market' is a myth—and a growth trap
As identity shapes more buying decisions, one-size-fits-all marketing is becoming a liability for brands. For decades, marketing to the “general market” has been considered the safest path to growth.
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