WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 ...

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now ...

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the ...

SAP and Google Cloud have partnered to integrate AI-powered 'Joule Agents' into SAP Engagement Cloud and Google’s Gemini ...

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

Knowing that the hospitality sector is an extremely competitive sector, the hospitality group understands that it is important to track where its digital marketing spend is going and whether it’s ...

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types. A new native Video Analytics tool is now live inside Google Ads, giving ...