Hashtags and viral challenges usually represent funny or iconic moments in pop culture, but there is a new viral movement ...

After launching a national freestyle competition earlier this year, music mogul Kevin Liles has found and signed the next big voice in hip hop. In July, Liles partnered with Verizon and launched the ...

OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

The timelines on your Instagram accounts have probably been flooded recently with women posting black-and-white pictures of themselves. The premise of the viral trend comes as a way for women to ...

Young US consumers who like short videos have taken to TikTok because it is seen as a good home for candid, unfiltered content. Fashion and beauty brands have drawn billions of views by sponsoring ...

When Movers+Shakers founders Evan Horowitz and Geoffrey Goldberg launched their first brand campaign on TikTok, it broke records in six days. Here’s how they turned it into a more lasting phenomenon.

Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth among stylists online. But when it started investing in paid media earlier this ...