IMAX accounts for 1 percent of screens but 20 percent of opening weekend grosses. Here is what IMAX got right while the rest ...
IMAX has emerged as a standout in a recovering movie theater industry, capturing nearly 20% of opening weekend grosses despite representing only 1% of North American screens. Its growth is fueled by ...
Disney’s plan to bypass an open IMAX window for ‘Avengers: Doomsday’ has drawn analyst scrutiny, with some calling it an unusual move for such a major release. The decision pits the Marvel blockbuster ...
At CinemaCon 2026, Disney unveiled what it’s calling a new moviegoing experience, looking to provide fans with the best way ...
In a surprise move, opening weekend tickets for the IMAX 70mm presentation of ‘Dune: Part III’ have gone on sale.