Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is ...

Brands' campaigns were split between themes, like humour, seen in Netflix's films, and emotion, tapped by Cadbury and Tata ...

While some industry leaders say AI-triggered ads are driving higher engagement, others acknowledge that separating the impact ...

Despite a competitive season unfolding on the ground, the ad market for IPL 2026 has seen lesser competition than last year ...

The data highlights a new set of brands that have remained exclusive to connected TV when it comes to advertising across the ...

The Indian Premier League (IPL) is not just another cricket tournament. The India equivalent of the US Super Bowl has, over its 18 years, also seen marketers launch new brands and dazzling advertising ...

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...

IPL 2026 advertising reveals a split. CTV advertising is led by e-commerce, media, and entertainment. Linear television sees ...

According to Audience Measurement and Analytics (aMap), TV ratings for the first two matches were 3.6 per cent and 3.8 per cent, respectively, compared to 4.3 per cent for the opening match of last ...

S Sreesanth has slammed his former India teammate Harbhajan Singh for reviving the 2008 IPL slapgate by profiting from a ...