A new label is in town and it’s definitely going to be familiar – everyone’s go-to destination for cool-girl dressing, Incu, has launched its own in-house brand. Aptly named Incu Collection, the new ...

Aside from the masses of people, silent but apparent judgement and trick reflective surfaces – physical shopping is a great way to spend your time. You get to try on exorbitantly priced designer shoes ...

It’s hard to walk past an Incu store without going in. From the outside, the window displays catch our attention and stand out as that little bit different. Inside, the shopping environment is just so ...

Marble- and timber-clad interiors set the stage for shopping international labels like Acne Studios, Lemaire and Jacquemus, as well as local favourites and Incu’s in-house brand. The Australian ...

On the eve of their first foray into the Melbourne market, we talked to Vincent Wu the Men’s Wear Buyer and Co-Director of Sydney-based fashion haven Incu. Read on as Vincent sheds some light on how ...

Every Thursday, FADER style intern Stephanie Osei asks employees and employers at our favorite shops around the world what their most cherished in-store item is at that exact moment. This week, we ...

Battered by an unprecedented influx of international retailers since 2011, a number of Australian fashion players have gone to the wall in recent years. Nimble local operators like Incu, on the other ...