Interest in discovering new flavors is higher than ever with 74% of consumers surveyed agreeing that they love to discover new flavors even bitter or earthy taste profiles, according to Innova Trends ...
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As more consumers continue to monitor their sugar intake, food and beverage manufacturers’ approach to sugar reduction has taken many forms beyond simple sugar substitution, notes Innova Market ...
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ARNHEM, THE NETHERLANDS — Authenticity, holistic health and customization top Innova Market Insights’ list of 2020 food trends. More than half of global consumers said a brand’s or product’s story ...
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