Add Yahoo as a preferred source to see more of our stories on Google. KFC’s Colonel Sanders is back at the forefront of the brand’s marketing and has taken on a serious demeanor as part of a ...

A fast food restaurant's silly mascot may seem insignificant, but when a customer sees it, it can trigger emotions, memories, and even the impulse to go eat there. It's something that a passerby can ...

KFC is putting the Colonel to work as a dancing rebel with a new song and ad campaign that support the brand’s Value Feast menu lineup, including new Box Feasts meals that come in $7, $9 and $11 ...

Once the dominant player player in franchised fried chicken, KFC is losing ground to an assortment of QSR competitors. But while it may be down, KFC is far from out, its new leaders say. And the brand ...

KFC’s Colonel Sanders is back at the forefront of the brand’s marketing and has taken on a serious demeanor as part of a multi-phased campaign that aims to return the Yum Brands chain to growth, ...