Google is rolling out an AI-powered wardrobe feature in Google Photos that scans users’ photo libraries to catalog their clothing, enabling virtual try-ons and outfit planning. Users can filter items, ...

TikTok is adding staff with expertise in AI to build tech for its e-commerce platform. The company is hiring to potentially build tools for virtual try-ons and other solutions. TikTok is leaning into ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

Augmented Reality, or AR, is a tech that overlays digital information onto the real world, and has begun shaping the beauty industry in a big way. The new tech trend enables virtual make-up try-ons, ...

Zero10, the New York City-based augmented-reality developer known in fashion circles for its work with Maisie Wilen, Coach, Nike and many more, is expanding its virtual try-on tech. On Thursday, the ...

On Wednesday, Google expanded its suite of augmented reality tools for beauty with new virtual hair-color and foundation try-ons, while giving brands more to ponder with AR ads to promote products.

Are you a print subscriber? Activate your account. 1 hour 2 min ago By E.J. Schultz - 1 hour 52 min ago By Zachary Honer - 1 hour 52 min ago By Parker Herren - 2 hours 22 min ago By Asa Hiken - 14 ...

If brick and mortar retail stores weren't already in enough trouble prior to the COVID-19 pandemic, they're now facing widespread customer concerns about touching products -- including ...

Fashion brands entered this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable ...

According to recent estimates, there are over 26 million ecommerce sites globally. Still, despite the convenience and wealth of choice that online shopping offers (and shoppers love), these sites are ...

Google Photos will roll out an AI-powered wardrobe feature this summer, first on Android and later on iOS, that catalogs clothing from users’ saved images and enables virtual try-ons. The tool will ...