You will set your marketing communication strategies according to your goals for both domestic and international markets. Domestically, you are likely familiar with marketing communications strategies ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Author: Clip NewsFor many years, monitoring the competition relied on limited information sources: advertising campaigns, Press Releases, corporate announcements, or media reports. Today, however, a ...

In an ever-evolving and constantly changing market, one of the biggest events in marketing is a launch. And though what you’re launching varies, from unveiling a new brand to announcing a new product ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

Three health system marketing executives detail their strategies that led to a return on investment and successful service to their patients. Consumer wants and needs are everchanging, and that's why ...

McHugh's Cross-Industry Track Record Brings a Blend of Marketing Strategy and Execution Expertise to Telesto's Clients in Private Equity, Healthcare, and Industrials ...

Sunstone Digital Tech expands its digital marketing capabilities by delivering high-conversion text message marketing ...

From websites to marketing strategies, magazines to media relations, and everything in between, University Marketing and Communications (UMC) exists to help tell the story of Case Western Reserve ...

Following a national search, Bucknell University has announced the appointment of Kristine A. Brown, a communications and marketing leader with more than two decades of experience spanning higher ...