Sabri Suby explains why the traditional awareness-to-action model no longer reflects how people actually buy, and what replaces it in a non-linear, AI-influenced world ...

For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) of the reality that today's consumers follow a buying journey that doesn’t follow ...

By viewing each marketing activity through the lens of the funnel, you ensure no effort is wasted—and every message serves a purpose.

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

For decades, marketers operated within the boundaries of a familiar funnel model: awareness, consideration, and conversion. But what if the 'customer' moving through this funnel is no longer human? AI ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...