In recent years, there has been a noted policy shift towards measuring the value and benefit of university-based research. Rather than measuring inputs (e.g. human, physical, and financial resources), ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight Although there is no doubt that brands, IP and intangible assets are valuable, ...

This article is part of the Health Affairs Forefront short series, “Value Assessment: Where Do We Go Post-COVID?” The series explores what we have learned about value assessment and related issues ...

If you own or manage a business that supports a broader ecosystem of partners — such as Zillow.com does for its realtor network — then you are undoubtedly working hard to promote goods and services ...

Every business leader knows how to track what can be seen: revenue, inventory, media spend and click-through rates. But what about the value your brand creates that doesn’t show up on spreadsheets?

AUSTIN, Texas — The Centers for Medicare & Medicaid Services (CMS) is placing a big bet on the future of health care. By 2030, it plans to have all Medicare beneficiaries in accountable care ...

In “The Research Bust” (The Chronicle Review, December 9, 2011), Mark Bauerlein argues that literary studies has reached a saturation point, the cascade of research having overwhelmed scholars’ ...

In today’s competitive business landscape, establishing a strong brand presence is crucial for success, especially in the B2B space. The Fast Company Executive Board is a private, fee-based network of ...