Metail, the virtual fitting room startup, has scored somewhat of a coup. Kicking off today, it’s partnering with the UK television broadcaster ITV as part of a fashion segment on the channel’s day ...

Likened to a space race, there are a whole bunch of startups trying to solve the problem of how to ‘try on’ clothes online. And for the online fashion industry, it’s a big problem, too. The inability ...

LONDON – Metail, which allows customers try on clothes in a virtual fitting room, secured £10 million ($12.88 million) in a Series B funding round, as fashion retail continues its move from the high ...

Like so many successful entrepreneurs, Tom Adeyoola’s inspiration came from a mix of the personal and professional. Formerly head of gaming at an online gaming company, Adeyoola invested considerable ...

Consumers are once again proving the old adage that knowledge is power. While everyday shoppers have been gaining more influence over how retailers operate for some time, Joel Bines, global co-head of ...

SINGAPORE--(BUSINESS WIRE)--Cambridge, London and Singapore based fashion technology company, Metail, has announced a two year contract with the Aditya Birla Group as they launch abof.com – all about ...

Who could forget that yellow tartan skirt suit, the iconic uniform worn by rich kid Cher Horowitz in the cult movie Clueless. The film is loosely based on Jane Austin's 1816 novel Emma, following the ...

It’s one week to go until Tom Adeyoola’s paternity leave and he is adamant he’ll be able to handle babycare and running a business at the same time. “I’ll still be working Fridays and Tuesdays, and ...

Retailers have some soul-searching to do if they want to succeed with today’s customer. “Would we be doing what we’re doing the way we’re doing it? And the answer might be yes to some stuff, but the ...

TUKA3D users will gain immediate access to a library of over 40 photorealistic digital models. Credit: Shutterstock. Tukatech and EcoShot by Metail, which specialises in the visualisation of clothing ...

Founder Tom Adeyoola wants Metail to work with most high street brands Metail, the virtual fitting room company, has closed a £7.5m round of investment to help develop its mobile offering for savvy ...