Approved in June 2025, Yeztugo (lenacapavir) is a twice-yearly injectable PrEP. The One2PrEP campaign uses a reimagined version of Ciara’s hit “1, 2 Step” to destigmatize HIV prevention. Gilead is ...
As it ramps up its rollout of the first twice-yearly HIV pre-exposure prophylaxis (PrEP) medicine, Gilead Sciences is tapping into a beloved early-aughts track to familiarize consumers with Yeztugo.
Like just about everything from the early 2000s, Ciara’s forever iconic hit, “1,2 Step” is back. It all started with a Super Bowl commercial; amidst Ben Affleck’s “Good Will Dunkin” and Doechii’s spot ...
"1, 2 Step" is an early 2000s earworm—one that Grammy-award winner Ciara feels protective of, more than 20 years later. "I've never lent that song to anything," she says. "I've been very particular ...
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Ciara is bringing back the pop culture PSA
Like just about everything from the early 2000s, Ciara’s forever iconic hit, “1,2 Step” is back. It all started with a Super Bowl commercial; amidst Ben Affleck’s “Good Will Dunkin” and Doechii’s spot ...
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