Thomson Reuters has released two new PPC Practice Aid tools for its Thomson Reuters Checkpoint online research service to help practitioners who perform audits of health care entities and ...

The Tax & Accounting business of Thomson Reuters has released two new modules for its Checkpoint online research service aimed at improving single audits and International Financial Reporting ...

When most marketers think of a PPC audit, they picture a checklist: In reality, that’s a missed opportunity, especially for agencies. An effective audit should be more than just a diagnostic. Drawing ...

Most businesses running paid search campaigns have a rough sense of who their competitors are in the paid search auction, but ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...