It was a transformative and tumultuous 2025 for those of us who work in media, public relations and communications. We experienced new extremes in political and cultural division, further changes in ...

Google’s AI Overviews now generate summaries directly on the search results page, with links as supporting material. At the ...

Get a step‑by‑step playbook for turning press coverage into one of your most powerful growth channels—without relying on a big ad budget. In this live session, Pace PR founder Annie Scranton breaks ...

Foreword -- Introduction -- [pt]. 1. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing ...

Learn how to use GA4 and disciplined UTM tagging to turn PR from a cost center into a measurable revenue driver.

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...