Running Performance Max alongside Standard Shopping gives advertisers the control, visibility, and reach needed to drive ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. Ever watched your top-selling SKU eat up the majority of your ad spend? All while other high-margin ...

While initially criticized as a black box, Performance Max has evolved into a fairly critical campaign type. With each passing quarter, Google has introduced more functionality and visibility.

When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...