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From 'free for a year' to card-on-file: How Airtel and Perplexity's AI bundle is testing consumer trust
When Bharti Airtel announced its partnership with artificial intelligence (AI) startup Perplexity AI in July 2025, the deal was positioned as one of the most aggressive consumer AI bundling moves in ...
For thousands of Indian users, the "Year of AI" just hit a sudden, paywalled speed bump. Airtel subscribers who claimed the complimentary one-year Perplexity Pro subscription – a deal valued at ...
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