App users can now link their Shell Fuel Rewards program to their loyalty membership. "True North is excited to add the truerewards loyalty program to our customer journey," said Bailey Lyden, vice ...

Using the app to place orders for pick-up or delivery Completing challenges for exclusive offers and bonus points Storing gift cards in-app to use as payment or send a gift card to a friend Viewing PB ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...