Forbes contributors publish independent expert analyses and insights. I cover luxury fashion and beauty. In launching a business, it is a good rule of thumb to provide strategic building blocks to ...

Rachel Rodin was frustrated with the lack of options in loungewear, so she created Royl, a new brand that offers what she thought was missing. Indeed, this filling-the-void narrative is pervasive with ...

Rachel Rodin doesn’t believe in traditional loungewear. In fact, she defines it as something “focused on either glorified pajamas or quasi-athleisure, neither of which I believe women should wear when ...

Rachel Rodin launched ROYL in 2018 with the aim of creating a luxury loungewear brand that was less Lululemon and more The Row. Made in New York City out of Loro Piana and other exclusive, high-end ...