What is your average conversion rate? MarketingSherpa posed this question for their 2014 Ecommerce Benchmark Study. Nearly 3,000 e-commerce sites responded with reports of sales conversion rates ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. From digital ads to SEO campaigns, marketing teams pour a lot ...

PERQ, an incentive-based marketing company, had recently rolled out Salesvue's sales acceleration and business intelligence solution and was reporting that it had boosted the calls it was able to make ...

Apollo reports that sales automation boosts efficiency, reduces costs, and improves conversion rates, yet remains ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Improving your ecommerce conversion rate can have a huge impact on your online retail business’ bottom line, regardless of whether you’re running a large store or an online boutique. During the ...

You did all the right things. You put together a nice-looking website, you have great-looking photos, and you wrote clean sales copy. Still, your sales conversions aren’t where you would like them to ...

In his book 80/20 Sales and Marketing, marketing and advertising expert Perry Marshall explains how you can transform your sales and marketing results without extraordinary effort. In this edited ...

Jim Mitte, an Entrepreneurs’ Organization (EO) member in Michigan, is the founder and president of Turtlehut, which provides internet marketing solutions focused on driving sales and revenue growth ...

The quality of its sales force makes or breaks a business. Some say it takes deep product or service knowledge; some say it's drive; others look for people who build relationships; a few say it's all ...