Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that requires a hard reset on media plans, analytics, creative and billing. But ...

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The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

In the next few weeks, we are going to be deploying a new Win2K Advanced Server box, replacing an old NT4 Server box. When AD is setup, we're going to run our own DNS server. Soon after that, we'd ...

Here's how to apply a server role, along with a brief description of the multiple roles that can be chosen. In this article, we will look at the different roles available to install on a server in an ...

Active Directory (AD) is Microsoft’s directory service. It runs on Windows Server and helps administrators manage permissions and access to network resources. To backup and restore Active Directory in ...

YouTube appears to be stepping up its long war on ad blockers this week. The creator of SponsorBlock, a crowdsourced ad blocker, posted a tweet on Wednesday claiming YouTube is experimenting with ...

In today's over-the-top (OTT) world, ad-supported OTT video is irrevocably siphoning viewership from traditional broadcast television viewing. The shift from broadcast to unicast formats allows ...