Customers rarely carry detailed expectations into an experience. What actually shapes satisfaction is the internal norm formed in seconds.

These days, many print buyers are looking for print service providers (PSPs) that offer a variety of products, from signage and packaging to direct mail. To meet the demand — and to boost their own ...

"The key is to set realistic customer expectations and then not just to meet them, but to exceed them—preferably in unexpected and helpful ways." ~ Richard Branson Customer Satisfaction Survey Concept ...