In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

In the multibillion-dollar sport-fishing industry, driven by technology and the latest in innovation, some of the coveted tools of the marlin trade are produced in a dusty basement workshop in Hawaii, ...

Mayher's 26-foot Shamrock is a couple of dozen yards away. The lure maker is slowing a bit, after notching his 86th birthday, but his summers are still devoted to walleye. The long Cleveland winters ...

Chasing bass on the Muskegon, creating a food plot, and a famous lure maker in southeast Michigan. This week we start by chasing Bass on the Muskegon River, then we learn about creating a food plot, ...

A Texas investor has bought Strike King Lure Co., a Collierville firm that grew up with America's bass fishing craze to become one of the nation's leading lure producers. Austin-based Peak Rock ...

Minnesota Fishing Hall of Fame enshrines fishing guide, lure maker and scribe Rainy Lake fishing guide Bill Dougherty, lure maker Mark Fisher and outdoor media specialist Mark Strand were inducted ...

The Lure Maker’s Challenge blends tradition and innovation, pitting top anglers and world-class lure makers head-to-head in a unique celebration of Hawaii’s legendary big-game fishing culture.