Zippo Manufacturing Co. claims that its Virtual Zippo Lighter is the most popular free, branded iPhone application ever. The lighter giant tapped Moderati Inc. for the creation of the application, ...

"What's a Zippo?" my daughter asked as I pulled out the promotional lighter the iconic company sent me months ago. "Nothing that would interest you," I answered, as if I had been caught rolling a ...

With its virtual lighter app for the iPhone hitting 5 million downloads, Zippo Manufacturing Company is touting the milestone along with new efforts to keep the momentum going. What started out as a ...