Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according ...

According to a recent release from The Nielsen Company, web visitors using a mobile device increased 34% year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 ...

Does Hulu, the Web’s most popular place for TV viewing, reach 9 million people a month or 42 million? Millions of dollars in advertising revenue may hinge on the answer. But no one seems to know for ...

In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors filled out forms. This alarming data suggests B2B marketers should instead create ...

“It’s not just that they take you in, it’s the fact that there are no questions asked.” I overheard a colleague gushing to her officemates about her recent experiences with a Bedouin host in Egypt’s ...