Catie Free turned her head into a Behr paint can to promote the brand's Color of the Year, Hidden Gem. Color of the Year announcements have evolved—considerably. They’ve grown from simple paint-chip ...
As the major color cosmetics brands in the mass-market rush to modernize, Wet ‘n’ Wild is quietly continuing its fast-paced growth trajectory. In February, the brand will expand its presence in Ulta ...
In case you've been living off the grid for the past year, allow us to help you catch up: beauty is all about unicorns right now. Up until recently, it's been mostly prestige brands getting in on the ...