Marketers spent years chasing third-party cookies, but that well seems to have run dry. Browser blocks, data laws, and platform walled gardens have pushed cookies to near extinction. Top brands, ...

In today’s digital world, marketers are taking a multichannel approach to targeting consumers. The most coveted channel now is SMS (short message service), commonly known as texting. There are ...

Retailers are replacing generic marketing with preference-based personalization, using zero-party data customers voluntarily provide to deliver tailored experiences. Supported by AI and predictive ...

In categories where people care deeply—travel, live events, dining—loyalty isn’t a gimmick; it’s a habit. Consumers still want the big moments, even as budgets feel tighter. The brands that win aren’t ...

Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue with them. For brands, poor product discovery isn’t just a UX hiccup—it’s a conversion ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. If you ask Wendy Culpepper what’s changing in loyalty, she ...

NEW YORK--(BUSINESS WIRE)--For thousands of Shopify’s biggest brands such as Allbirds, Figs, and Skims, EnquireLabs post-purchase surveys have been informing the “why” behind consumer behavior. Today, ...

BOSTON & AUSTIN, Texas--(BUSINESS WIRE)--Jebbit (“the company”), provider of the world’s leading zero-party data platform, has received a $70 million strategic growth investment from Vista Equity ...

Austin, Texas - The digital marketing environment is experiencing a significant transformation as data privacy laws become stricter and third-party cookies are gradually eliminated from major web ...

Austin, Texas – The digital marketing landscape is undergoing a massive shift as data privacy regulations tighten and third-party cookies are systematically phased out across major web browsers. This ...