AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...
Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.
Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.
The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.
Once your campaigns are up and running, be data-driven in execution. Track how each campaign or content piece performs and hold the ones that aren’t performing. Get comfortable with analytics and ...
CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from media measurement suppliers.
A press release landed in my inbox earlier this week that wants me to believe we’re witnessing the birth of a new sexual identity, as if sexuality is an iOS feature quietly shipped overnight: ...
A few shopping and preservation tips can help novice bakers save a few bucks at the grocery store, and avoid unnecessary waste.
The Domino's app has emerged as an advertising platform for Jubilant FoodWorks, the company's executives said in the Q3FY26 earnings call.
Morgan Stanley Technology, Media & Telecom Conference 2026 March 5, 2026 2:30 PM ESTCompany ParticipantsSpencer Rascoff - ...
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