Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

X is testing a new ad format that adds shopping prompts beneath product mentions, raising fresh questions about trust, ads, and user intent.

Abstract: Since social media platforms, such as Facebook, are growing so quickly, digital advertising has become a highly data-driven ecosystem. Optimizing return on investment (ROI) and reducing ...

Members of the Hot Springs Advertising and Promotion Commission broke with the recommendations made by Visit Hot Springs staff and approved $43,250 in advertising assistance grants to eight ...

Jan 28 (Reuters) - Novo Nordisk (NOVOb.CO), opens new tab spent nearly $500 million on U.S. advertising for its GLP-1 drugs Wegovy and Ozempic in the first nine months of 2025, more than double what ...

US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that would “directly support investigations activities,” according to ...

Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of your marketing mix in 2026? The poll had over 200 responses, with most saying ...

The ad business rebounded in November with a strong gain of 2,200 jobs, but the U.S. unemployment rate rose to a four-year high.

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...