The AIDA model (Attention, Interest, Desire, Action) is a marketing framework that guides customers through the stages of awareness to conversion.

Animation of the AIDA marketing model. AIDA, standing for Attention, Desire, Interest and Action, written in front of purple background.

The AIDA Model: What Is It & How to Use it?

AIDA Model - Explanation, Examples, & Variants

Erweiterungen der klassischen AIDA-Formel

What Is The AIDA Model And Why It Matters | FourWeekMBA