"Blue cod fishing made easy with the Shimano Fishing New Zealand Lucanus! 🎣 This lure is so simple to use – no bait needed. Just drop it down and get ready for the catch! 🐟 #ShimanoFishing #BlueCod" | Big Blue Dive & Fish

Blue cod are a South Island favourite — and if you take a couple of extra steps after catching one, you’ll completely change the way your next feed tastes. In this video, I show you exactly how I dispatch and shinkei jime a blue cod for the best possible eating quality. I usually shinkei jime snapper from the tail, but with blue cod, that’s tricky — so here’s how I do it from the head instead. Trust me, once you try this, you’ll never go back. Senator Boats Shimano Fishing New Zealand TimeZero N

Ever heard of 'cod potting'? It’s one of the ways we survey blue cod in marine reserves 🐟🐟 Our marine scientist Kirsten tells us about cod potting in the Marlborough sounds in collaboration with Ministry for Primary Industries and NIWA New Zealand: http://bit.ly/2CRDkgS | Department of Conservation