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Marketing for Healthcare Executives - Managing the High Costs of PPC
Pay-per-click (PPC), such as Google Ads and Bing Ads, are favored by many an executive due to the fact that they are channels where patients and families are in the final decision-making stage of the patient journey. For this reason, it's very easy to track a click, a call, and a new patient enrollment. But these channels are also some of the ...
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