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Second Backstreet Boys' ad in a night... Coinbase returned to the Super Bowl with a 60-second singalong ad set to Backstreet Boys' "Everybody," a stark shift from its cryptic 2022 QR code stunt. The spot featured karaoke-style lyrics with retro PowerPoint transitions and 3D neon graphics, ending with the Coinbase logo and tagline "Crypto. For everybody." after 53 seconds of sing-along. Agency: Isle of Any Read more 👉 https://bit.ly/4qpeqJm | Adweek
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Svedka Vodka is making Super Bowl history with its Feb. 8 debut featuring the Fembot and AI. The vodka brand's first Big Game ad marks three firsts: the first primarily AI-generated Super Bowl commercial, the first vodka brand to advertise during the game, and the first Super Bowl spot from parent company Sazerac. The push follows Sazerc's 2024 acquisition of Svedka and Anheuser-Busch's end of Super Bowl exclusivity to the alcohol category in 2023. Svedka revived the Fembot in August after a 12-
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Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek
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