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And that's why your logo doesn't match your lettering. 🥱 Many people focus all their creative energy on developing a logo. The lettering is then often just a necessary evil, because the name of the company has to be displayed somewhere. It is then often too little to die and too much to live, and it also clashes with the resulting logo. This not only damages the appearance, but also the entire company behind it. That's why designing a logo can only be the first step. The next step: combining th
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