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About ADWEEK
Jan 29, 2017
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ADWEEK Commerceweek 2024
ADWEEK Commerceweek 2024
Nov 10, 2023
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Adweek on Reels
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Still reminiscing on ADWEEK House Advertising HQ! Thank you to all who came out. Next stop 🔜 Brandweek in Atlanta. Have you gotten your pass yet? 👀 https://bit.ly/4oedJlX | Adweek
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Leaders in digital video discuss the difficult art of how to get consumers' attention. Read the full story here: http://adweek.it/video-roundtable | Adweek
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Can't wait to see the crew drinking Four Walls Whiskey on It's Always Sunny 🥃 #AdweekX | Adweek
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Our cover star 🤩 Story by Bill Bradley Photography by Mark Seliger Styled by Chloe Hartstein Makeup by Cyndie Lou Boehm Hair by Jennifer Johnson | Adweek
519 views7 months ago
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Heineken has launched an ad that rewrites gender stereotypes in sports and challenges the misperception that soccer fans are always men. https://adweek.it/382BtYf | Adweek
405 viewsMay 7, 2022
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Today's biggest brands don’t just get lucky with great creative—they have Superside behind the scenes. As Silicon Valley’s best-kept secret, we help high-growth teams unlock faster, smarter design using elite talent and powerful AI workflows. | Adweek
296.8K views9 months ago
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Pull up a chair. It's time to talk about the best Super Bowl Halftime Show. | Adweek
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Crunchyroll always comes to SDCC bearing special somethings for fans, and that’s no different for the 2024 edition, which runs from July 25 through 28. This year, the Sony-owned service is gifting its audience with a whole new look—a look that ADWEEK is exclusively unveiling. Overseen by senior vice president of marketing Markus Gerdemann and vp of creative services Norman Rabinovich, Crunchyroll’s brand refresh encompasses a new logo, glyph system, patterns, textures, mnemonic sounds and, for a
417 viewsJul 18, 2024
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There are few major brands that are as closely connected to the winter holiday season as Coca-Cola has positioned itself through decades of marketing. The iconic figure of Santa Claus has been a central component of that strategy over the last 92 years. This year, the company’s holiday campaign has taken its affinity with the kind fellow and his spirit of generosity even further. The campaign is led by WPP Open X, their dedicated arm for the Coca Cola business led by VML and supported by Grey, O
22.1K viewsNov 6, 2023
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The 39th annual Adweek Media All-Star award honors those who rise above the norm—forging new pathways of innovation. Submit your entries before the deadline to be considered. https://adweek.it/42w1kj0 | Adweek
579 viewsFeb 8, 2024
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Soooo many ads, how do you pick just one! Well, the ADWEEK staff did and told us all about it. What's your favorite Super Bowl ad? | Adweek
1.1K views2 months ago
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Instead of a prank for April Fools' Day, Adweek invited a small group emerging ad professionals to call into one-on-one video chats via Zoom, then let them in on the secret: They would actually be talking to some of the biggest names in the industry. Watch here to catch advice from DDB's Wendy Clark, MakeLoveNotPorn's Cindy Gallop, VaynerMedia's Gary Vaynerchuk, Burger King's Fernando Machado, and Isaiah Mustafa (a.k.a. the Old Spice guy). | Adweek
10.9K viewsApr 1, 2020
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How does Sweetgreen keep people coming back for its salads? In this Adweek Original, we take a look at how Sweetgreen’s values and design, as well as its salads, keep customers coming back: https://adweek.it/2IL9yNm | Adweek
3.2K viewsApr 22, 2019
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This week on Adweek Radio, two conversations about one big topic: diversity and equality in the media, advertising and brand marketing space. Following the deaths of George Floyd, Breonna Taylor, Tony McDade and Rayshard Brooks and the protests that have stemmed from them, we’ll hear from digital activist Leslie Mac and her campaign which seeks performative actions—not just words—from brands. Then, Adweek publishing editor Sara Jerde joins us to talk about the upswell of anger over inequality an
838 viewsJun 19, 2020
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When it comes to the Big Game, who are the big hitters and who are the big spenders? With help from TV ad measurement service iSpot.tv, Adweek gives the rundown on the Big Game’s big spenders: https://adweek.it/2TcVYVp | Adweek
2.5K viewsJan 24, 2019
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ADWEEK's Kentucky Derby Horse or Ad Agency is back for its seventh edition 🐎🐎 And seven years in, ADWEEK has never repeated an agency name. That’s right, ADWEEK has tracked down more than 120 ad agencies that could be confused with race horses. The game is simple. We give contestants 12 names, and they have to guess whether they think it’s an ad agency or a derby horse. How many did you get right?? 👀 https://adweek.it/3Wxogxc | Adweek
880 viewsMay 3, 2024
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Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most senior marketer is hopeful a unified approach will help the retailer appeal to customers across borders battling the same cost-of-living crisis. Created by McCann out of Spain, the furniture seller’s first worldwide ad, “Do Try This at Home,” equips it with a more consistent voice across the 31 markets it operates in. It also communicates Ikea’s recent price cuts to cash-strapped customers, showing h
2.1K viewsFeb 26, 2024
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Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of humor that’s largely absent from the category. What do you think of the spot? https://adweek.it/3UhnbqE | Adweek
365 viewsApr 25, 2024
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Join these brand leaders in Palm Springs as they convene to shape the future of brands and how they influence the world. Explore the full agenda and speaker lineup at www.brandweek.com >> Act Now - Limited Tickets Available | Adweek
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